October 13, 2021
A ribbon-cutting ceremony was held in Bell Park today to unveil a new outdoor gym. Award-winning independent production company New Metric Media and Bell Media’s Crave presented the City of Greater Sudbury with Pitter Patter Park, an outdoor gym located in Bell Park. The gym is their way of giving back to the community that has served as the filming location and home of their popular comedy series Letterkenny.
Since 2015, the Letterkenny cast and crew have been invaluable to producing great content, and solidifying Sudbury and northern Ontario as a premier and active filming destination for high-quality productions.
“We are happy to support the film and television industry, it generates millions of dollars in spending and hundreds of jobs each year in our City,” said Greater Sudbury Mayor Brian Bigger. “This outdoor gym is a wonderful addition to Bell Park. Thank you New Metric Media and Crave for helping to promote physical activity in our community and improve the overall well-being of residents.”
New Metric Media and Crave are dedicated to supporting and promoting Greater Sudbury as well as its innovative infrastructure, beautiful parks and friendly people.
“We’re honoured to gift the City of Greater Sudbury this outdoor gym symbolizing our collective strength within the community,” said Mark Montefiore, President, New Metric Media. “We’d also like to recognize the unwavering support we’ve received from the Northern Ontario Heritage Fund Corporation who have been instrumental in championing and investing in our local productions.”
“Since 2015, The City of Greater Sudbury has been an incredibly supportive home for Letterkenny,” said Justin Stockman, Vice-President, Content Development & Programming, Bell Media. “As the love for Crave’s first-ever original series continues to grow on an international scale, so does our appreciation for the local support we have received along the way, and we are thrilled to have an opportunity to show everyone in Sudbury how grateful we are with Pitter Patter Park.”
Available on streaming platforms Crave in Canada and Hulu in the U.S., Letterkenny revolves around the dustups “Wayne” (Jared Keeso) and his pals get into with their small-town rivals. The gym’s name Pitter Patter Park is a term used in the series as a way of saying ‘get to whatever it is you should be doing.’
ABOUT NEW METRIC MEDIA
Based in Los Angeles and Toronto, New Metric Media is an award-winning production company focused on creating brand defining, memorable and authentic content for global audiences. The prodco is behind the hit Hulu/Crave original comedy Letterkenny, the Netflix/CityTV premium drama series Bad Blood, the half-hour comedy What Would Sal Do? and the upcoming all-new CTV comedy series Children Ruin Everything.
In 2018, New Metric Media was named winner of the Banff World Media Festival’s Innovative Producer Award. The Company is also recognized as a leader in brand marketing for its success with Letterkenny off-screen extensions including beer and collectible merchandise via its recent licensing deals with Funko, Ripple Junction and High Roller Games; as well as a Bad Blood-branded escape room activation with a national immersive entertainment franchise; and Letterkenny LIVE!, a North American theatre tour with the stars of the series.
Delivering more Oscar®-nominated and Emmy® Award-winning programming than any other service, Crave is Canada’s prestige entertainment offering, with HBO, HBO Max Originals, SHOWTIME®, STARZ, Hollywood-hit movies, and more. Crave is the exclusive Canadian streaming home of FRIENDS, and also boasts a robust slate of original programs including CANADA’S DRAG RACE, LETTERKENNY, POUR TOUJOURS, PLUS UN JOUR, WAY OVER ME (SORTEZ-MOI DE MOI), and NEW EDEN, docuseries DARK SIDE OF THE RING, the upcoming WE’RE ALL GONNA DIE, and original documentaries ONCE WERE BROTHERS: ROBBIE ROBERTSON AND THE BAND and THE NEW CORPORATION: THE UNFORTUNATELY NECESSARY SEQUEL. Crave is also a major supporter of Canada’s production industry, helping to fund numerous film projects including THE SONG OF NAMES, WHITE LIE, and MONKEY BEACH. Crave also includes acclaimed selections from some of Canada’s prestigious film festivals including Toronto International Film Festival, Toronto Reel Asian International Film Festival, HOT DOCS, ImagineNATIVE, and Inside Out LGBT Film Festival.
Crave is a bilingual TV and streaming service with thousands of hours of exclusive French-language content included with the Super Écran add-on. Crave is available directly to all Canadians with access to the Internet at Crave.ca, via iOS and Android, and other platforms such as Amazon Fire TV, Android TV, Apple TV, Chromecast, PlayStation, Roku, select Samsung Smart TVs, and Xbox One. It’s also available in English through participating television providers across six 24-hour High Definition linear and on demand channels. Crave is from Bell Media, Canada’s leading content company, providing Canada’s most-watched and most-acclaimed television programming on network, specialty, pay and digital
platforms. Visit their website at Crave.ca.