Released in partnership with Labatt Breweries of Canada, the lager will be available in Ontario LCBO’s, select Sobeys and Beer Stores by July 1st
Toronto, CAN (June 15, 2021) – Puppers Golden Lager, inspired by the fictional beer in Crave’s award-winning original comedy series Letterkenny, will be available in Ontario by July 1st, announced today by Mark Montefiore, President, New Metric Media.
“Our new partnership with Labatt is a significant step in the evolution of the Puppers beer brand,” commented Montefiore. “Labatt’s expertise and strong distribution reach will help get Puppers to a wider marketplace for Letterkenny fans and beer drinkers alike to enjoy all summer long and through 2021.”
Made with pale and caramel malts and German Perle hops, Puppers is perfectly in balance between malt and hops and sweetness and bitterness. Slightly grainy and yeasty, this dark golden lager is perfectly balanced with a slightly drying, sulfur-toned finish.
Available on streaming platforms Crave in Canada and Hulu in the U.S., Letterkenny revolves around the dustups “Wayne” (Jared Keeso) and his pals get into with their small-town rivals. For the hicks, skids and hockey players of Letterkenny, getting your ass kicked is a legitimate concern on a day-to-day basis.
Created by Keeso who is also executive producer, co-writer and star, Letterkenny is produced by New Metric Media, in partnership with WildBrain and Playfun Games in association with Bell Media, with the participation of Canadian Media Fund, OMDC Tax Credits and the Canadian Film or Video Production Tax Credit and the Northern Ontario Heritage Fund. Jacob Tierney is executive producer, director, and co-writer and Mark Montefiore is executive producer for New Metric Media. For Bell Media, Chris Kelley is Production Executive; Sarah Fowlie is Head of Production, Original Programming; Carlyn Klebuc is General Manager, Original Programming; Tory Jennings is Director, Content, Crave; Justin Stockman is Vice President, Content Development & Programming, Bell Media. Karine Moses is Senior Vice President, Content Development & News, Bell Media.
Puppers will be available in select Sobeys, beer stores and the LCBO in Ontario. Please visit the LCBO website for availability.
Follow @officialpuppers on Facebook and Instagram for updates on where to buy the beer, fun Puppers related content, merchandise announcements, contests and more.
ABOUT NEW METRIC MEDIA
Based in Los Angeles and Toronto, New Metric Media is an award-winning production company focused on creating brand defining, memorable and authentic content for global audiences. The prodco is behind the hit Hulu/Crave original comedy Letterkenny, the Netflix/CityTV premium drama series Bad Blood, the half-hour comedy What Would Sal Do? and the upcoming all-new CTV comedy series Children Ruin Everything.
In 2018, New Metric Media was named winner of the Banff World Media Festival’s Innovative Producer Award. The Company is also recognized as a leader in brand marketing for its success with Letterkenny off-screen extensions including beer and collectible merchandise via its recent licensing deals with Funko, Ripple Junction and High Roller Games; as well as a Bad Blood-branded escape room activation with a national immersive entertainment franchise; and Letterkenny LIVE!, a North American theatre tour with the stars of the series.
ABOUT LABATT BREWERIES OF CANADA
Established by John Kinder Labatt in London, Ontario in 1847, Labatt Breweries is one of Canada’s founding businesses and its leading brewer. The company today has more than 3,500 employees, six breweries, four stand-alone craft brewers, a BC distillery and a portfolio of 60 quality beers, including Budweiser, Alexander Keith’s, Labatt Blue, Kokanee, Stella Artois and Corona. Brands also include ready-to-drink beverages such as Palm Bay and Mike’s Hard Lemonade and NÜTRL VODKA SODA. As part of the Anheuser-Busch InBev family, Labatt is committed to Bringing People Together for a Better World, making a positive contribution through multiple programs that support its communities, promote responsible drinking and protect the environment.
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