Toronto – January 30th, 2019– New Metric Media today announced the appointment of Matthew Vittiglio to the role of Vice President, Finance. The announcement was made by the production company’s president, Mark Montefiore.

Vittiglio will lead all financial efforts for the company’s quickly expanding domestic and international output. In 5 years, New Metric Media has successfully produced a roster of critically acclaimed and original TV series including BAD BLOOD (Netflix, CityTV), WHAT WOULD SAL DO? (Superchannel) and the marquee Canadian hit, LETTERKENNY (Hulu, CraveTV), which saw New Metric Media ink an unprecedented 40-plus episode production commitment and comprehensive multi-year deal with series broadcaster, CraveTV.

Vittiglio comes to New Metric Media with an equally impressive ascent. He has held several financial positions across multiple organizations including the Canada Revenue Agency, KPMG, Epitome Pictures, DHX, and at 9 Story Media Group where he facilitated the acquisition and financial integration of two material international groups of production companies. Matt also implemented the corporate and tax restructuring of the international distribution business. Prior to 9 Story, Matt held the position of Controller at Epitome Pictures, the award winning live action studio and producers of Degrassi and Instant Star, where he oversaw corporate and production finance and business affairs as well as facilitated the sell side due diligence and subsequent financial integration of Epitome to DHX Media.

“Matt’s experience will no doubt further professionalize the corporate infrastructure and financial position of New Metric Media but will also be critical to the growth of the company in North America and beyond,” says Mark Montefiore.

Matt’s appointment comes shortly after the announcement of Alex Lalonde joining the company as VP of Business Development and Operations and Beth Iley as Director of Development. Matt will be working alongside Alex Lalonde and will report to Mark Montefiore.

About New Metric Media

The company, based in Canada, was recently named the winner of the Banff World Media Festival’s 2018 Innovative Producer Award. Co-founded by Mark Montefiore in 2013, New Metric Media’s current projects include the CraveTV/Hulu hit original comedy LETTERKENNY as well as the half-hour Superchannel comedy WHAT WOULD SAL DO? and the Citytv/Netflix premium drama series BAD BLOOD. New Metric Media is also recognized as a leader in brand marketing for its success with Letterkenny and Bad Blood’s off-screen extensions including beers and spirits, collectible merchandise, a branded escape room activation with a national immersive entertainment franchise featuring Bad Blood , and Letterkenny LIVE!, a national theatre tour with the stars of the series.

For more information, please contact:

Cassie Kraemer
New Metric Media
cassie@newmetricmedia.com