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New Media Metric’s Mark Montefiore on the state of Canadian comedy, Letterkenny and Bad Blood, C21 Interview


October 10, 2019

New Media Metric’s Mark Montefiore on the state of Canadian comedy, Letterkenny and Bad Blood.

THE C21 INTERVIEW: New Media Metric president and executive producer Mark Montefiore tells C21TV about the state of Canadian TV comedy as the seventh season of the company’s Crave and Hulu sitcom Letterkenny debuts, and talks about how discussions around rights are changing with the advent of global streamers like Netflix, which carries its drama series Bad Blood.

Full video here.

Pam Wilson

‘Letterkenny’ Producers Hunt International Remakes After Striking Deal With Former Electus Exec Eli Shibley


Article by Peter White

October 8, 2019

“There is a magic to the comedic sensibility of this show (Letterkenny) that at once can be both laugh out loud funny and also spiritually nourishing,” added Shibley. “Growing up in small-town Ohio and having turned my curiosity about the world into my life’s work, I have had the fortune to see firsthand that there is a ‘Letterkenny’ in nearly every country on the map and I couldn’t be more thrilled to partner with New Metric Media, WildBrain, and the funny people of the world to bring local versions of this format to life.”

Read full article here

Pam Wilson

The New Yorker Recommends: Letterkenny


August 7, 2019

“The TV-show epigram offers a delicious sense of narrative infinity: think of “There are eight million stories in the naked city; this has been one of them,” which closed every episode of the mid-century police drama “Naked City,” or “These are their stories,” the iconic kickoff to “Law & Order.” The exquisitely weird Canadian sitcom “Letterkenny” patches together those two pronouncements to craft its own self-perpetuating statement of purpose: “There are 5000 people in Letterkenny,” the screen reads at the start of each episode. “These are their problems.”

The New Yorker Recommends: Letterkenny… and so do we.

Read full article here.


Chuck Tatham to Executive Produce ‘Children Ruin Everything’

July 24th, 2019 via

New Metric Media teams up with Chuck Tatham, Executive Producer of ‘Modern Family’ and ‘Arrested Development’, to produce new sitcom ‘Children Ruin Everything’ created by Kurt Smeaton.

Read full article here.

Pam Wilson

Cast of Hit Hulu Series “Letterkenny” Coming to America for First-Ever “Letterkenny Live!”





Los Angeles, CA (April 12, 2019) – Due to popular demand since its U.S. debut on Hulu, cast of the award-winning comedy series “Letterkenny” are bringing “LETTERKENNY LIVE!” tour for the first time ever south of the border for select engagements to American fans. Starring Jared Keeso (Wayne), Nathan Dales (Daryl), Michelle Mylett (Katy), K. Trevor Wilson (Dan) and Mark Forward (Coach), the 90-minute comedy experience presented by Puppers Premium Lager, will feature never-before-seen sketches and video performed by the cast, as well as original stand-up sets from Wilson and Forward.

Presale tickets for the newly added shows will be available as follows:
• Letterkenny / Hulu Presale – Monday April 15th 10:00am – 10:00pm EST
• Radio Presale – Tuesday April 16th 10:00am – 10pm EST
• Venue Presale – Tuesday April 16th 10:00am – 10pm EST
• Promoter Presale – Tuesday April 16th 10:00am – 10pm EST

All presales will run until Thursday April 18 at 10pm EST.

Tickets go on sale to the general public on Friday April 19th at 10:00am EST.

[Thursday, June 20th] – New York City, NY – Playstation Theatre
[Saturday, June 22nd] – Minneapolis, MN – Pantages Theatre
[Sunday June 23rd] – Chicago, IL – Vic Theatre

Exclusively available for streaming on Hulu in the U.S. and Crave in Canada, LETTERKENNY revolves around the dustups Wayne (Keeso) and his pals get into with their small-town rivals. For the hicks, skids and hockey players of Letterkenny, getting your ass kicked is a legitimate concern on a day-to-day basis. Since debuting on Hulu last year, the series quickly garnered critical recognition:

The Hollywood Reporter – “a highly stylized bit of brilliance,” “relentlessly creative”

The New York Times – “has a quiet sweetheart streak, even when it’s shockingly filthy,” “binge judiciously”

Rolling Stone – “wonderfully weird Canadian comedy,” “spoke in the only dialect I needed to hear: funny,” “this oddball show offers big laughs”

Created by Keeso who is also executive producer, co-writer and star, LETTERKENNY is produced by New Metric Media, in partnership with DHX Media and Playfun Games in association with Bell Media, with the participation of Canadian Media Fund, OMDC Tax Credits and the Canadian Film or Video Production Tax Credit and the Northern Ontario Heritage Fund. Jacob Tierney is executive producer, director, and co-writer and Mark Montefiore is executive producer for New Metric Media.

For more information on “LETTERKENNY LIVE!” or to purchase tickets please visit:

About New Metric Media
Founded in 2013 and led by President Mark Montefiore, New Metric Media is an independent production company that develops, finances and produces premium scripted content for a global audience. Winner of the Banff World Media Festival’s 2018 Innovative Producer Award, the company’s current slate of programming includes the multiple award-winning Hulu/Crave hit original comedy Letterkenny, the half-hour Superchannel comedy What Would Sal Do?, and the Netflix/Citytv compelling drama series Bad Blood.

New Metric Media is also recognized as a leader in brand marketing for its success with Letterkenny and Bad Blood’s off-screen extensions including beers and spirits, collectible merchandise, a branded escape room activation with a national immersive entertainment franchise featuring Bad Blood, and Letterkenny LIVE!, a national theatre tour with the stars of the series.

Pam Wilson

‘Letterkenny’ Producer New Metric Media To Launch U.S. Division With Nashville-Set Crime Drama & Mob & Comedy Projects

New Metric Media, the Canadian production company behind hit Hulu comedy Letterkenny, is set to launch an U.S. division and has set up a trio of projects that it will take out to networks and streaming services.

The company, which is also behind mob drama Bad Blood, is launching an LA office later this year with founder and President Mark Montefiore heading up the unit.

It is developing a Nashville-set drama based on criminologist Dr. Michael Arntfield’s book Monster City and a series of crime thrillers based on the books of Peter Edwards, who wrote Bad Blood: The End of Honour, as well as Nobody Cares, a comedy about anxiety in an online world from Canadian writer Anne T. Donahue.

Monster City follows the true account of a number of serial killers, who terrorized Nashville’s music scene for over three decades. It focuses on the cold-case Murder Squad determined to bring an end to the sadistic killing sprees of The Motel Killer, The Fast Food Killer and The Rest Stop Killer. Arntfield is attached to consult on the project, which is based on his Little A-published book.

New Metric Media has optioned a number of Edwards’ books and hopes to create a “universe” of TV shows. Books included in the deal are biker stories Unrepentant: The Strange and (Sometimes) Terrible Life of Lorne Campbell, Satan’s Choice and Hells Angels Biker and The Bandido Massacre: A True Story of Bikers, Brotherhood, and Betrayal as well as The Wolfpack, about the Canadian gang, which will be published by Penguin Random House this year. Montefiore called Edwards a “vault of crime information”.

Nobody Cares is a frank, funny personal essay collection by Donahue. The memoir about work, failure, friendship, and the messy business of being alive in your twenties and thirties also tackles the subject of mental health. The book, which is published by ECW Publishing, is now being developed as a comedy. Montefiore said that it is a “millennial” story. “It’s a bit YA to early 20s. It’s about the coping mechanisms of dealing with today’s society and the pressures of social media and the expectations put on everybody. Anne’s voice is unique but accessible.”

Montefiore launched New Metric Media after producing feature film Cas & Dylan, which starred Richard Dreyfuss and Orphan Black’s Tatiana Maslany and was directed by Jason Priestley. He told Deadline that the company was set up to produce premium scripted drama and comedy. The company’s first big hit was Letterkenny, a comedy set in a small rural Canadian community featuring hicks, skids and hockey players. Montefiore picked up the rights to the project after it began as a series of YouTube videos and subsequently adapted it for television with Bell Media’s digital platform CraveTV. After its first three seasons, which totalled 33 episodes, Bell handed NMM a three season order of 75 episodes, giving the company the volume to sell internationally. It airs on Hulu in the U.S.

Montefiore said that he sees Letterkenny as more than just a TV brand. It features a live tour and extensive merchandising. “We were seeing that we were selling merch internationally before we’d even sold the show. We’d sold merchandise to all 50 States including Alaska and Hawaii before the show was even legally available in the U.S.” This includes its own beer – Puppers Premium Lager. He joked, “The liquor business is the only business that is more complicated than television.”

In addition to religious comedy What Would Sal Do?, which is set for a second season after being delayed as a result of SuperChannel’s bankruptcy issues, the company makes mob drama Bad Blood. The latter was originally commissioned by CityTV and FX Canada, airs on Netflix internationally and is distributed by Sky Vision. It stars Sons of Anarchy’s Kim Coates, Without a Trace’s Anthony Lapaglia and Goodfellas’ Paul Sorvino.

Montefiore hopes that the success of Letterkenny and Bad Blood will offer opportunities in the U.S. “I’ve been spending more and more time in the US and even the Canadians we’re working with are based more in LA. The ambition and the projects that we want to do are difficult to pull together through the Canadian system. I’m looking to LA for the next phase of our company’s life. I want to replicate the model that I started with in Canada by putting the right people in place from development and infrastructure stand point.”

He said that it is now searching for talent to work with on these development projects. “The next step is finding the creators and the vision to create the series and build a package before we bring it to networks.”

Arntfield is repped by Sohrab Merchant at The Characters, Grace Freedson at Grace Freedson’s Publishing Network and Danny Webber at Hall Webber LLP. Edwards is repped by Juliet Forrester from Top Left Entertainment and Premier Artists’ Management. Donahue is repped by Addison Duffy at UTA and Carly Watters at PS Literary.

Letterkenny Nominated For 7 Canadian Screen Awards

via Bell Media

Bell Media Congratulates Television and Film Production Partners on 183 Nominations for the 2019 Canadian Screen Awards

TORONTO (February 7, 2019) – Bell Media applauds its production partners, internal team members, talent, and all those involved in the creation of the productions nominated for the 2019 Canadian Screen Awards. Announced earlier today, Bell Media garnered 183 total nominations, comprising 111 television and digital nominations and 72 nominations for Bell Media-supported films. CTV is the proud Premium Partner of the Canadian Screen Awards, and the title sponsor of the Non-Fiction Programming and Creative Fiction Storytelling galas.

“Congratulations to the talented teams involved in the astounding 183 nominations recognized by the Academy of Canadian Cinema & Television,” said Randy Lennox, President, Bell Media. “These nominations mark another banner year of stellar Canadian programs and films and further attest to Bell Media’s lineup of quality and original Canadian productions. We are proud to work alongside the best creators in the industry, both within Bell Media and among Canada’s independent production companies.”

New Metric Media Inc.

Best Comedy Series
Mark Montefiore, Jared Keeso, Jacob Tierney, Kara Haflidson

Best Direction, Comedy
“Bock et Biche” – Jacob Tierney

Best Lead Actor, Comedy
Jared Keeso

Best Photography, Comedy
“We Don’t Fight at Wedding” – Jim Westenbrink

Best Writing, Comedy
“Letterkenny Spelling Bee” – Jared Keeso, Jacob Tierney

Best Picture Editing, Comedy
“Letterkenny Spelling Bee” – Kyle Martin

Best Achievement in Casting
Jenny Lewis, Sara Kay

New Metric Media Taps 9 Story’s Vittiglio to Bolster Growth

Toronto – January 30th, 2019– New Metric Media today announced the appointment of Matthew Vittiglio to the role of Vice President, Finance. The announcement was made by the production company’s president, Mark Montefiore.

Vittiglio will lead all financial efforts for the company’s quickly expanding domestic and international output. In 5 years, New Metric Media has successfully produced a roster of critically acclaimed and original TV series including BAD BLOOD (Netflix, CityTV), WHAT WOULD SAL DO? (Superchannel) and the marquee Canadian hit, LETTERKENNY (Hulu, CraveTV), which saw New Metric Media ink an unprecedented 40-plus episode production commitment and comprehensive multi-year deal with series broadcaster, CraveTV.

Vittiglio comes to New Metric Media with an equally impressive ascent. He has held several financial positions across multiple organizations including the Canada Revenue Agency, KPMG, Epitome Pictures, DHX, and at 9 Story Media Group where he facilitated the acquisition and financial integration of two material international groups of production companies. Matt also implemented the corporate and tax restructuring of the international distribution business. Prior to 9 Story, Matt held the position of Controller at Epitome Pictures, the award winning live action studio and producers of Degrassi and Instant Star, where he oversaw corporate and production finance and business affairs as well as facilitated the sell side due diligence and subsequent financial integration of Epitome to DHX Media.

“Matt’s experience will no doubt further professionalize the corporate infrastructure and financial position of New Metric Media but will also be critical to the growth of the company in North America and beyond,” says Mark Montefiore.

Matt’s appointment comes shortly after the announcement of Alex Lalonde joining the company as VP of Business Development and Operations and Beth Iley as Director of Development. Matt will be working alongside Alex Lalonde and will report to Mark Montefiore.

About New Metric Media

The company, based in Canada, was recently named the winner of the Banff World Media Festival’s 2018 Innovative Producer Award. Co-founded by Mark Montefiore in 2013, New Metric Media’s current projects include the CraveTV/Hulu hit original comedy LETTERKENNY as well as the half-hour Superchannel comedy WHAT WOULD SAL DO? and the Citytv/Netflix premium drama series BAD BLOOD. New Metric Media is also recognized as a leader in brand marketing for its success with Letterkenny and Bad Blood’s off-screen extensions including beers and spirits, collectible merchandise, a branded escape room activation with a national immersive entertainment franchise featuring Bad Blood , and Letterkenny LIVE!, a national theatre tour with the stars of the series.

For more information, please contact:

Cassie Kraemer
New Metric Media

Hulu Acquires More Letterkenny

December 17th, 2018- Hulu has acquired seasons three through six of New Metric Media’s Letterkenny, set to debut on Dec. 27. Seasons one and two were acquired by the streaming service in June 2018, and premiered on July 13. The run dates for seasons five and six are yet to be announced.

Bell Media’s Crave commissioned 40 additional episodes of the series in June, bringing the total number of ordered episodes to 75, along with an animated version of the series, titled Littlekenny, to premiere on SnackableTV, Bell’s mobile video platform.

Season five has already aired on Crave, premiering June 29, 2019, along with the Letterkenny Christmas special, which premiered Nov. 29. Season six will premiere Dec. 25, with an additional six episodes set for 2019.

Letterkenny is created by Jared Keeso and Jacob Tierney, with Tierney also serving as director.  It is produced by New Metric, in partnership with DHX Media and Playfun Games.

For more information, please contact:

Cassie Kraemer
New Metric Media

Bad Blood Headed To Netflix

November 20th, 2018 – Netflix has acquired the worldwide rights to season one of the New Metric Media and Sphère Média Plus drama Bad Blood, including a second window in Canada.

Outside of Canada the hour-long mafia drama will be branded as a Netflix original series, launching on Dec. 7.

The deal was inked by Netflix and the project’s global distributor Sky Vision.

Season one (6 x 60 minutes), inspired by Montreal crime boss Vito Rizzuto and based on crime thriller Business or Blood: Mafia Boss Vito Rizzuto’s Last War, was commissioned by Rogers Media and launched on City in August 2017. It was adapted for TV by Simon Barry and showrunner Michael Konyves.

New Metric president Mark Montefiore told Playback Daily that the deal, the prodco’s first with Netflix, is “critical” for the evolution of the company. In the past year, New Metric has appointed Caroline Habib as VP of development and Beth Iley as director of development as it builds up its scripted pipeline.

“Having this relationship with Netflix and this kind of credibility and recognition behind our projects only goes to further support our future endeavours. This is the logical next step for us as we build our slate and our projects become more ambitious and international in scope,” said Montefiore.

The Netflix deal comes five months after New Metric inked its first U.S. streaming deal with Hulu, which acquired two seasons of New Metric’s half-hour comedy Letterkenny (CraveTV).

In March, Rogers renewed Bad Blood for an expanded, eight-part second season, which premiered last month. The season-two finale airs on Nov. 29. Montefiore said New Metric is currently in early stage discussions about a third season.

Bad Blood is produced by New Metric and Sphère, in association with DHX Media and Skyvision.